The Little Things

Making good things great.

What makes one product better than another? Care and attention to detail are a good start, but what elevates a simple product into an experience is personality.

Little touches can make all the difference: elevating a good experience to a great one. Successful brands like Apple, Volkswagen and Nintendo inject personality into their products and gain brand loyalty in doing so.

Ask a Volkswagen Jetta owner to show you their favourite part of their car and more often than not they'll skip what's under the hood, put the key in the lock, turn it to the left and watch all the windows automatically roll down.

The person who first decided to cover the tables in a family restaurant with craft paper and hand out crayons to kids understands how simple things bring in customers.

This site serves as a gallery of these things, be they simple product features, UI enhancements or just a helpful sales person along the way. Hopefully I can help prove that little things really do go a long way.

Into Now makes Friends from the get go

Your friend is into what now?

Here's a nice  example of how a little bit of dummy text can really compliment a product's core functionality.

When you sign up for Into Now (a Shazam type application for television), the name field placeholder is everybody's favourite Friend, Chandler Bing.

That's some good statistical analysis and data reconfiguration right there.

VLC gets festive

Does this hat make me look fat?

I woke up this morning to a nice little surprise when I opened VLC for the first time in a while.

The icon for the video player had a cute little Santa hat perched on top of the usual orange and white pylon. It's a nice little nod to the season and something I've never seen before. To be honest, I didn't know you could push out a time-based update to an application icon. 

Pretty cool stuff if you ask me.

FitBit has fun keeping you active

I've recently started using a FitBit tracker to help motivate me to get more active in my life. 

The simple little device clips onto my belt and is virtuously unnoticable during my day-to-day business.

Aside from being an extrememly well designed device, the companion iPhone app is equally thoughtful in execution.

Since FitBit is all about putting fun into staying healthy, there's a few nice touches along the way to remind you of that fact. My favourite is the empty state for logged activities showing a little dude lying down and drinking a beer.

Cute, motivational and effective.

click to embiggen

LUMA writes some fine drinks

On a recent trip to the Bell TIFF Lightbox we stopped in for a cocktail at LUMA, their inhouse bar. 

Any movie house that has a cocktail lounge built into it is already on the right track; one that creates its cocktail list based loosely on the films they show pushes it even further in the right direction.

The Amélie immediately caught my attention (probably because it's one of my favourite movies) as did the Beetlejuiced. But we settled on a delicious Rum Diary instead.

I can only hope that these cocktails will rotate on a regular basis, bringing new twists to an already great menu.

click to embiggen