Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Building brand loyalty, one gift at a time

I have no idea who Nathaniel Flemming is or the circumstances under which he got his free cider from the folks at Grinder but this note is lovely.

click to embiggen

This simple gift probably cost pennies upfront but will be worth so much more in the long run.

The boy and his family will probably tell the story of how Nathaniel got a free tasty cider to their friends. They'll check out the place for themselves. The family will choose Grinder over other similar businesses. Everyone who reads the note will be reminded that the shop isn't part of a faceless corporation, but a part of their community. All because of a simple act of kindness.

Plus, they make a killer latté.

I break for Giant Bomb

The Toronto Star forecasts good information design