Signing up couldn't be easier, you just create an account and link your profiles to the service. When you do, you're greeted with the site mascot (the Brizzly Bear?) dressed in either a Twitter bird costume or a Facebook jersey, flag waving in hand. It's cute and provides a small amount of fun and distraction while you're waiting for your accounts to join up.
And since I'm always a sucker for a good pun, I love the language that concludes the copy.