Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Air Miles and Yahoo team up

Air Miles has teemed up with Yahoo to make a great little toolbar extension for Firefox and Internet Explorer.

Every search you make through the Air Miles Yahoo tool bar earns you actual Airmiles points. The more you search the more you earn. What's more, you earn extra Air Miles just for shopping on partner sites with the toolbar equipped. 

The toolbar is clean and simple. It offers up partner site categories for Air Miles junkies looking for a fix and displays a running total of points earned online during the month. You also have a constant reminder of your total points earned to date.

Click image to expand

As an added bonus, a "Collecting Airmiles" or "Not Collecting Airmiles" icon is displayed, reminding you that there may be a partner site available to do your shopping at.

Since I am one of those junkies, this is an unexpected addition to a great service. It's a simple idea that I'm surprised I've never seen before.  

Crazy like a 30th Century Fox

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