Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Wii love this progress bar

You have to admit, you don't usually anticipate having fun with a progress bar. Thankfully, Nintendo does.

When you download something from the Wii Shop Channel on your Nintendo Wii you're treated to something special. None other than that little Italian plumber himself, Mario, makes an appearance.

There are a few variations where Mario makes his way across the screen, collecting coins and bumping blocks. It's light, it's fun and in one case, you can even shoot fireballs yourself while he runs. Suddenly an uninteresting part of the shopping process is fun and engaging to the user.

It's another example of Nintendo's whimsical attitude towards its product and its customers, and only reinforces the family friendly brand voice of the company.

Tweetie knows how to communicate

Google plays with itself