Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Fun with underaged drinking

I'm always a bit tickled when I see someone using clever language around age verification systems. 

A good example comes all the way from Australia for Skinny Blonde beer, which prominently features, what else, but skinny blondes on their packaging and marketing material.

An enticing splash screen prompts the user to state "I am over 18 (Not in dog years)" or "I wish I was over 18". The latter further building anticipation in the user for what's to come. 

Click image to enlarge

Click image to enlargeIf you're underage and do happen to be honest about it, you're treated to a lovely image of the "Milk Bar". Which ironically seems to sell cigarettes to minors.

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Quittin' time never tasted so good

What did my Delicious Library just say to me?