Funny or Die has an great way of getting you to subscribe to their newsletter. Not surpisingly they use humour to seal the deal.
I must admit that I laughed out loud when I was about to hit the cancel button and found out that it didn't say "Cancel" at all. Rather it read "No thanks, I can't read".
Needless to say; it did it's job and I signed up for something I would have clicked out of had it been treated in a more traditional way.