Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Help, I'm addicted to browsing this website

Who knew that a simple site for a simple product could end up being such a time sink. is an eCommerce site for one thing and one thing only: small packages of over-the-counter medicines and bandages. Its clean and simple design makes it easy to navigate, and surprisingly, beckons the user to explore. 

What I never expected on a site selling medicine is humour. And lots of it. There's a refreshing levity to the product description copy, a place you can purchase custom T-shirts and my favourite thing, a "help I'm bored" section.

Click to embiggen

And why not? The entire product line is designed around being there when you need help. It might not be the first thing you'd expect from this type of website, and that's what makes it stand out. And what had me exploring the site for well over 45 minutes.

This is definitely one of those times that I wish I had a U.S. mailing address so I could support this company.

Thanks to Kathleen Honey (copywriter extraordinaire) for telling me about this site.

It's always eight o'clock

A little makeover