Eight o'clock. Pretty much the time that half of the world fills up a tasty mug of joe in the morning. No one takes this more seriously than Eight o'Clock Coffee.
According to Wikipedia
…the company came up with the name by conducting a survey asking people what time of day they drank coffee most. The majority of those surveyed reported that they typically drank coffee at 8 a.m. and 8 p.m.
As a reminder of this fact, the website features a rotating banner profiling where in the world it's currently 8 o'clock. So why not pour yourself a cup now, you deserve it.