Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Just say no to parallel parking

I had and unfortunate parking incident recently where I displayed my parking slip incorrectly and got a small fine out of it. My mistake, I admit it. 

The real bummer is that in the past it's never been easy to pay a parking ticket. Thank goodness for the internet.

In a stunning display of a Government website that's actually both user-friendly and functional at the same time, Toronto's Green P Parking site let me pay my ticket in moments. 

But it opened my eyes to a great bit of interaction design on their part. They made the right decision to keep the primary focus of the site on making finding parking in Toronto easy. Something that's a big sticking point when driving downtown.

Click to embiggen

A big, green, eye-catching strip adorns the top of the page immediately broadcasting the functionality of the site to the user. It also clearly lets you search by three different criteria: Address, Intersection and Venue.

I especially love the Venue feature. Chances are if I'm looking for a venue and don't know where the parking around it is, I also don't immediately know the address or closest intersection off the top of my head.  

This might seem like a pretty simple site, but it's a great example of keeping your content focused on the needs of your users to actually have them make return visits. 

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