Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Apple puts you at the head of the line

I recently bought an iPhone car charger/dock from the Apple Store and was reminded at how good they are at getting the customer in and out of the door quickly and satisfied. 

Firstly, I had done my research up front, so I didn't need to ask any questions. All I had to do was spy an open sales clerk and get their attention. 

I handed over my credit card. They inserted it into their handheld sales device and asked if I wanted a receipt emailed to the address that they already had on file. They put a nice little thank you sticker on the box so that people didn't think I was a thief and out I strolled. It took all of three minutes.

I know there must be other retailers using this approach, but so far Apple is the only company that I've come across that does it so seamlessly. As much as I love the design of their stores, I also love that I never seem to spend any more time than I have to in them.

No guess work when buying Microsoft Points online

A better CAPTCHA