Parcel Design Inc. is a small design agency in my hometown of Toronto.
According to their website:
At Parcel, we design in all dimensions. That means our thinking isn't limited by conventional marketing tools. So while we're really good at the branding essentials like identities, collateral material and web sites, we're great a bringing brands to life by designing tactile experiences that, simply stated, feel right.
One of these experiences that really feels right is on full display, attached to the side of their buiding. Actually, on two sides of their building.
Their signage wraps around the corner of the structure, as if the building itself were a parcel with a shipping label on it. It's eye-catching, memorable and proof that they practice what they preach.