Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Missing pages are in good company

Any time that someone thinks a little differently about their 404 page, I'm a happy man.

NPR is a great example of giving the user both a good, unexpected experience and increasing site traffic by including a few situationally relevant links as outlined below:

It's a shame that your page is lost, but at least it's in good company; stick around to browse through NPR stories about lost people, places and things that still haven't turned up.

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Is there anything duct tape can't do?

The error of your Wave