Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Moen keeps customers satisfied

You wouldn't know it to look at me, well actually you probably would, but I'm not much of a handyman.

That's why I was so surprised at how easily our new Moen faucet set installed. As far as instructions go, they were fairly simple and even in proper English. What I found particularly awesome though was the inclusion of a grey plastic tube that, I must admit, coufounded me at first.

Then, while I was struggling to loosely tighten the main nut I realized what it was: a do-it-yourself extended socket wrench. Just slide a regular old screwdriver through the hole in the bottom and problems solved.

click to embiggen

If this isn't a common fixture in faucet sets, it should be. It takes into account that a big set of do-it-yourself customers won't have access to such a tool and keeps them from becoming frustrated with the installation process. Then, at the end of it all, they can feel proud of themselves for a job well done. And hopefully have a good feeling towards the brand at the same time.

Oh, and I didn't even mention that the faucet comes with a life-time warranty. These things combined have definitely created another brand that I'm loyal to. 

USB Overdrive guilt trip

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