Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

A nice use of language

Anyone who's ever visited a Jack Astors restaurant knows that the craft paper covered tables are a staple of the establishment. The family friendly atmosphere is punctuated by the jar of crayons left for your doodling pleasure.

So it's nice to see that their website reflects this by introducing a crayon outlined character who changes up based on the site navigation.

What's nicer still is that they use this to make the French/English language selection fun and engaging as shown below:

Click to embiggen

A DM piece with style

Should I stay or should I go now?