Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

USB Overdrive guilt trip

A friend of mine (who shall remain nameless) alerted me to one developer's unique attempt at stopping the piracy of their software. The application is called USB Overdrive and is a small utility for mapping actions to any USB mouse, trackpad, joystick or gamepad on the Mac. 

Since fighting piracy is often a cat and mouse game involving constant updates on the part of the developer, Alessandro Levi Montalcini has given up trying. Instead, if you enter in a pirated code, you're told in no uncertain terms that what you're doing is wrong. 

click to embiggen

The developer uses guilt as his weapon. And as many a mother knows, guilt works. 

I especially like that the confirmation button is labeled "Shame On Me", forcing the user to stop and think about the consequences of their actions before continuing. Although, honestly, if he just dropped his price to $10 instead of $20 it might make all the difference.

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