Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

A preloader approved by Darwin

Unbeknownst to me, Charles Darwin spent much of his life appending and refining "On the Origin of Species" and now there's a nice visualization of the changes he made to his life's work online.

On the Origin of Species: The Preservation of Favoured Traces charts the changes to the text using colours and maganified text to show how the writing evolved over time.

The preloader sets the scene for the user, contrasting the time and struggle that Darwin faced writing his book against the trivial things that we view as annoyances in our relatively easy lives.

 

Alexander Keith's six-pack? Hold on!

Overheard at the Apple Store