Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Alexander Keith's six-pack? Hold on!

I'm not usually much of a canned beer drinker, but sometimes the situation just calls for it. So I was pleasantly surprised when I had to grab some good old Alexander Keith's and carry it to where I was going. Turns out they've taken the time to mold a built in handle into the plastic ring packaging.

A little thing, but a very, very handy thing. 

click to embiggenP.S. As stated above, I don't often get these 6-packs and this very well may be the standard when it comes to canned beer packaging. It doesn't change the fact that it's a damn good idea though.


Yelp if you like this copy

A preloader approved by Darwin