So my MacBook Pro went kablooie on the long weekend. Thankfully, it was all made quite bearable thanks to Apple.
I could go on and on about the fact that I just walked into the Apple Store, talked to one of their Geniuses, had a diagnosis in ten minutes and a brand new logic board and battery installed the next day.
But it's the way that the whole process began that really set the stage for a great customer experience. The method of booking an appointment at the Apple store through Apple.com is just brilliant.
Four simple fields and a category selection later, you're given a very simple, very straight-forward selection screen of available appointments. Of course, I wanted same day service and my local location was full up.
No problem though; a list of all of the stores in my area were at my fingertips. I was able to browse each one until I found a Genius Bar opening. From start to finish, the whole process took about five minutes. Genius.