Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

The genius of the Genius Bar

So my MacBook Pro went kablooie on the long weekend. Thankfully, it was all made quite bearable thanks to Apple.

I could go on and on about the fact that I just walked into the Apple Store, talked to one of their Geniuses, had a diagnosis in ten minutes and a brand new logic board and battery installed the next day. 

But it's the way that the whole process began that really set the stage for a great customer experience. The method of booking an appointment at the Apple store through Apple.com is just brilliant. 

Four simple fields and a category selection later, you're given a very simple, very straight-forward selection screen of available appointments. Of course, I wanted same day service and my local location was full up.

No problem though; a list of all of the stores in my area were at my fingertips. I was able to browse each one until I found a Genius Bar opening. From start to finish, the whole process took about five minutes. Genius.

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A piece to lose your head over

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