Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

A piece to lose your head over

At this year's Penny Arcade Expo in Seattle, Ubisoft was busy hyping their upcoming game Assassin's Creed 2 to the media covering the event. The sequel to the 2007 hit game puts you in the shoes of an assassin in 1476 Venice.

One folded brochure and a bit of glue later and you have one of the most effective pieces I've seen this year:

Original link from Joystiq

Overheard at the Apple Store

The genius of the Genius Bar