Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Call of Duty gets age verification right

If there's one that that annoys the heck out of my online, it's selecting my age from a drop down menu to watch some piece of age-barricaded content. First of all, I'm getting older which means that 1975 is never near the top of the list. Plus I always feel compelled (since I'm in marketing) to give some semblance of the truth for tracking purposes.

So I'm calling on all advertisers to adopt what Microsoft did when launching the latest Call of Duty game: Call of Duty Black Ops. In order to view the rather graphic trailer, they simply asked me how old I was. 

click to embiggen

Apple lets loose for the holidays

A blind pig gets your attention