Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Apple lets loose for the holidays

Nobody does email marketing quite as well as Apple, in my opinion. On more than one occasion, my clients have held them up for reference for their own campaigns. Apple's less-is-more design philosophy always makes for a clear, concise and often beautifully designed piece of email.

So it's nice to see them loosen their brand a little around the holidays and transform their normally black headlines into shiny, Christmassy red versions. They even replacing their buttons with the colourful variant.

click to embiggen

This is a win-win situation for Apple. It makes the email stand out from their normal line of communications as well as reinforces their holiday gift buying message. And it's pretty.

The wintery images used throughout are also a nice, seasonal touch.

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