Nobody does email marketing quite as well as Apple, in my opinion. On more than one occasion, my clients have held them up for reference for their own campaigns. Apple's less-is-more design philosophy always makes for a clear, concise and often beautifully designed piece of email.
So it's nice to see them loosen their brand a little around the holidays and transform their normally black headlines into shiny, Christmassy red versions. They even replacing their buttons with the colourful variant.
This is a win-win situation for Apple. It makes the email stand out from their normal line of communications as well as reinforces their holiday gift buying message. And it's pretty.
The wintery images used throughout are also a nice, seasonal touch.