Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Heavy Rain transforms paper

Heavy Rain is a new release for the PS3 that is more of an interactive movie than a game. A series of intersecting story lines reveal a pretty complex murder mystery. The "Origami Killer" leaves, as suspected, a piece of origami at every crime scene.

So I was thrilled when I went to install the game and it directed me to pull out a sheet of paper from the case and follow the onscreen instructions.

In a matter of minutes (ok, a lot longer than it should have taken...I stink at origami) this little guy appeared:

click to embiggenThe great because it's a good old fashioned piece of misdirection. You see, the PS3 requires an install of the game which takes about 10 minutes. Manual installs are a constant bone of contention within the gaming community. But by giving you something to do during the install process, you don't notice the time.

It also takes a major game element and puts it into a physical context. With a game bent on hyper-realism this is a great way pull you into the game before hitting a single button combination.

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