Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Easy to find serial numbers

We recently picked up an iPod Nano for my mother-in-law and had to fill it up with her music for her. Note: nothing illegal here; she gave us her CDs and had us transfer them to the iPod all legit-like.

After connecting the cable and seeing the little iPod Nano icon appear on the desktop (a nice touch in itself) we decided to register it. What I found particularly helpful is that the application automatically detected the serial number of the device and entered it for us. No searching around to find the number (and in the case of the Nano, no looking for a microscope to read it). 

click to embiggen

Since Apple stands to gain the most out of the registration process (being able to market to you in particular), they're smart to make the process as simple as possible.

Disney paints a pretty picture

YummySoup! brings the heat!