Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Starbucks protects a cupcake's integrity

My wife has a thing for cupcakes. And when it comes to things my wife has a thing for, cupcakes are one that I have no trouble getting behind. 

Last week she rushed home to show me this:

click to embiggen

Starbucks goes the extra mile by individually boxing cupcakes for the on-the-go dessert lover.

If you're in a hurry, but really want to enjoy a cuppy-cake when you get home, the last thing you want is some deformed abomination waiting for you at the bottom of a bag. Plus, the little package makes a great surprise treat for someone who needs a little cheering up.

And I checked; they're made of 100% recycled materials.

lululemon will bag it up for you

German horror channel has bloody good stationery