Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

How science can make our buttons better

Keith Lang, an Australian software developer and UX Designer has a great talk about The Science of Aesthetics and how it pertains to UX design.

The section pertaining to the concept of synesthesia (a sensation produced in one modality when a stimulus is applied to another modality) is particularly interesting. Spiked objects evoke a certain internal warning bell in people and he's conceived a simple way of implementing this is in button design. I would love to see some real world implementations of his example:

Which do you find more effective?

I highly recommend checking out his entire talk here: The Science of Aesthetics.

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