Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Twelve South's BookArc is a wonderful package

The BookArc Desktop Stand is a beautiful (albeit pricey) way to declutter your workspace if you're running an external monitor off your MacBook. The high-quality craftsmanship and minimalist design perfectly compliment Apple's hardware, but it's the packaging that kept me from having buyer's remorse once I got it home.

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The box is beautiful; a hardy, well constructed brown piece of cardboard that comes apart in two pieces. I was immediately drawn to the shear heft of the thing and was delighted when I came across the second part of the equation. Almost an entire page of the four page instruction booklet is dedicated to ways to re-purpose the box.

The dozen examples include planting wheat grass in it and turning it into kindling for a romantic fire (the box, not the wheat grass). My three year old had her own ideas and it now acts as a makeshift hostel for the smallest of her loose toys.

The company even keeps blog entries on unique re-uses for the box. 

Thanks to Andrew Lyle for the wonderful photos that I forgot to take when I was doing my own unboxing.

Wordpress login screen is simply elegant

A little bird told me Twitteriffic tweets best