Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

Fat Bastard plays with their labels

I absolutely love it when design uses the physical medium they're playing in to its advantage. The new Fat Bastard wine labels do a great job of it

The hippo logo sites atop a sparsely designed label, seaming to sink right into it. The little detail of the wrinkles adds to the illusion of the hippos weight. It certainly has a knack for catching the eye on an overpopulated shelf.

Oh, and the wine ain't bad either.

click to embiggen

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