Based in toronto, ontario, Dan is an award winning creative director
with 20 years of direct and digital experience. He's brought his expertise to brands across all segments And his love of espresso has fueled him through it all.

FitBit has fun keeping you active

FitBit has fun keeping you active

I've recently started using a FitBit tracker to help motivate me to get more active in my life. 

The simple little device clips onto my belt and is virtuously unnoticable during my day-to-day business.

Aside from being an extrememly well designed device, the companion iPhone app is equally thoughtful in execution.

Since FitBit is all about putting fun into staying healthy, there's a few nice touches along the way to remind you of that fact. My favourite is the empty state for logged activities showing a little dude lying down and drinking a beer.

Cute, motivational and effective.

click to embiggen

A little reconstruction

A little reconstruction

LUMA writes some fine drinks

LUMA writes some fine drinks